You never forget a great show...or where you saw it.
Recent research analyzing social media comments suggests that, beyond the performance, theater architecture and design play an important role in a patron`s overall impression and experience. As theaters seek to reach new audiences and adjust to changing demographics, lifestyle habits, and purchase patterns, social media offers arts organizations unique perspectives into what patrons find vital about their theater experience. When @cincyshakes opened the new Otto M. Budig Theater, 95% of social media review photos were taken from the first floor lobby. Read more about this research at gbbn.com/research. We worked with a local fabricator on the rolled steel railings that add character to the concrete, glass, and exposed vents that give the lobby its raw yet refined vibe. Simple materials, creatively used, evoke the constant process of creation happening in this building. Photography by @feinknopf #architecture #design #theater #theatre #arts #artsorganization #performingarts #performance #theaterdesign #theatredesign #lobby #lobbyspace #research